Samer Izmiqna

I lead commercial growth, sales and go-to-market transformation across fixed, mobile, MVNO and technology markets — connecting strategy, customer economics, channels, partners and execution.

Expertise

Impact

• National Commercial Scale

  Led large national commercial organizations and partner ecosystems supporting hundreds of millions of riyals in annual revenue.

• Faster Customer Conversion

  Redesigned a fixed-service sales funnel and partner-led customer journey, materially improving lead-to-sale conversion while reducing onboarding from several days to same-day activation.

• Partner-Led Operating-Model Transformation

  Moved more than one hundred retail and modern-trade locations into a partner-owned franchise model, materially reducing the associated cost base while improving accountability and scalability.

• Greenfield Launch and National Distribution

  Built a national mobile-sales organization from zero, reaching customers through hundreds of stores and thousands of indirect points of sale while generating hundreds of thousands of launch-year acquisitions.

• Commercial Governance

  Introduced enterprise performance dashboards and tiered incentive frameworks that produced strong forecast accuracy and double-digit improvement in partner productivity.

• B2B and Venture Creation

  Built a substantial national device and technology business, created a complete commercial model for a consumer proposition and led the development of a proposed MVNO venture.

Experience

• July 2024 – Present

  Salam Telecom — Consumer Indirect Sales Senior Director — Fixed & Mobile

• January 2021 – July 2024

  Salam Mobile · Wholly Owned Subsidiary of Salam Telecom — Director of Sales & Distribution — Mobile

• February 2020 – January 2021

  Assr Commercial Group — Deputy Executive Director — Commercial & Sales

• September 2016 – January 2020

  Virgin Mobile Saudi Arabia — Director of Sales & Business Development

• March 2013 – September 2016

  Virgin Mobile Saudi Arabia — Regional Sales Director — Western & Southern Regions

• October 2009 – March 2013

  FRIENDI Mobile Saudi Arabia · Connect Arabia — Indirect Sales Manager

• March 2009 – October 2009

  FRIENDI Mobile Jordan — Channels Distribution Manager

• 2002 – 2009

  Orange Jordan / MobileCom — Distribution, Regional Sales & Retail Leadership

Education & Executive Education & Certifications

• 2016Master of Business Administration — University of Northampton, United Kingdom
• 2001Bachelor of Administrative Sciences, Business Administration — Yarmouk University, Jordan
• 2021Sales Management Certified Program — LEORON Professional Development Institute
• 2018Leading Organizations and Change — MIT Executive Education / Emeritus
• 2016Marketing Strategy for a Mobile World — Stanford Continuing Studies
• 2014The Virgin Way Experience — BTS, South Africa
• 2006Six Sigma Standards — Orange Academy