Telecom Commercial Growth & Transformation Executive
Building telecom growth engines that scale.
I lead commercial growth, sales and go-to-market transformation across fixed, mobile, MVNO and technology markets — connecting strategy, customer economics, channels, partners and execution.
Across Saudi Arabia and Jordan, I have built national sales organizations, contributed to four commercial telecom launches, expanded partner ecosystems and redesigned operating models to improve revenue performance, customer acquisition, conversion, coverage and commercial accountability. My work sits where commercial ambition meets disciplined execution.
Samer Izmiqna
Consumer Indirect Sales Senior Director — Fixed & Mobile, Salam Telecom
Twenty-four years, two markets, four launches.
Employer marks appear to identify professional experience only — no endorsement or current commercial association is implied.
The complete commercial system.
Strategy creates value only when the operating model can deliver it. Telecom growth depends on more than products, pricing or sales targets. It depends on the complete commercial system: the right channels, productive partners, clear customer journeys, disciplined forecasting, effective incentives and leaders who can see the truth in the numbers. I work across that complete system. My experience spans greenfield launches, national sales operations, retail and indirect distribution, modern trade, franchise development, fixed and mobile portfolios, MVNO strategy, B2B technology, customer acquisition and commercial transformation. The objective is not volume alone. It is scalable growth that improves customer value, commercial productivity and execution quality.
How I lead — five principles and how they show up in practice — is set out on the About page. About Samer
Six disciplines, one commercial mind.
A portfolio delivered across two markets, four commercial launches and the fixed, mobile, MVNO, retail, indirect and B2B technology segments.
Explore expertise- 01
Commercial Growth and Go-to-Market
Turning market opportunity into segment priorities, customer propositions, routes to market and accountable execution.
- Segmentation
- Route to Market
- Launch Planning
- 02
Channel Architecture and Partner Performance
Designing direct, indirect, retail, franchise, modern-trade and field-sales models with clear economics, incentives and governance.
- Distribution
- Franchise
- Incentives
- 03
Fixed and Mobile Commercial Execution
Leading acquisition and channel performance across fibre, fixed-wireless access, mobile broadband and mobility portfolios.
- Fibre
- 5G FWA
- Mobility
- 04
Revenue Operations and Analytics
Building forecasting cadence, KPI systems, dashboards and commercial reviews that improve visibility and accountability.
- Forecasting
- KPI Architecture
- Dashboards
- 05
Customer Growth and Economics
Using segmentation, customer-journey design and commercial analytics to improve acquisition, conversion, retention and value.
- Journeys
- ARPU
- Retention
- 06
New Ventures and Market Entry
Building commercial models from market assessment and financial case through partnerships, channel launch and operating rhythm.
- Market Entry
- MVNO
- Business-Case Design
Selected results, in the public register.
The strongest results of my career have come from connecting strategy to the mechanics of execution: channels, partners, customer journeys, incentives, forecasting, analytics and front-line capability. Sensitive commercial figures are expressed in generalized public language.
View the full register- 01
National Commercial Scale
Led large national commercial organizations and partner ecosystems supporting hundreds of millions of riyals in annual revenue.
- 02
Faster Customer Conversion
Redesigned a fixed-service sales funnel and partner-led customer journey, materially improving lead-to-sale conversion while reducing onboarding from several days to same-day activation.
- 03
Partner-Led Operating-Model Transformation
Moved more than one hundred retail and modern-trade locations into a partner-owned franchise model, materially reducing the associated cost base while improving accountability and scalability.
- 04
Greenfield Launch and National Distribution
Built a national mobile-sales organization from zero, reaching customers through hundreds of stores and thousands of indirect points of sale while generating hundreds of thousands of launch-year acquisitions.
- 05
Commercial Governance
Introduced enterprise performance dashboards and tiered incentive frameworks that produced strong forecast accuracy and double-digit improvement in partner productivity.
- 06
B2B and Venture Creation
Built a substantial national device and technology business, created a complete commercial model for a consumer proposition and led the development of a proposed MVNO venture.
How I approach complex commercial challenges.
Latest insights
Short observations on operator launches, channel design, forecasting and customer economics.
All insightsGrowth becomes scalable when the whole commercial system works. I welcome relevant conversations with telecom and technology leaders, strategic partners and executive-search professionals focused on commercial growth, market entry, channel transformation and scaled execution.
Selected executive mandates and boards — KSA, Jordan and the wider region.