Two markets. Four launches. One trajectory.

Scope

Lead national indirect commercial strategy across fibre, 5G fixed-wireless access and mobile-broadband portfolios. The role combines channel governance, partner performance, customer-journey redesign, forecasting, analytics, franchise transformation and execution across a large direct and partner-led field organization.

Selected Contributions

• Lead national indirect strategy for fixed and mobile products across a large, multi-layer partner ecosystem.
• Own channel governance, performance forecasting and commercial analytics through the partner hierarchy.
• Rebuilt the end-to-end fixed-sales funnel and partner-led customer journey, including assisted onboarding and door-to-door execution.
• Materially increased lead-to-sale conversion while reducing onboarding from several days to same-day activation.
• Converted more than one hundred retail and modern-trade locations into a partner-owned franchise model.
• Delivered a meaningful reduction in the associated cost base while improving accountability and scalability.
• Built enterprise KPI dashboards and tiered incentives that produced strong forecast accuracy and double-digit productivity improvement.

Capability Areas

• Fixed & Mobile GTM
• Fibre
• 5G FWA
• 5G MBB
• Indirect Sales
• Franchise Transformation
• Partner Governance
• Forecasting
• Commercial Analytics
• Customer Journey

Scope

Built and led the national sales organization for a greenfield mobile launch, with ownership across channel architecture, governance, forecasting, operations, partner performance and customer acquisition.

Selected Contributions

• Built the national commercial sales function from zero through launch and national scale.
• Delivered hundreds of millions of riyals in annual gross mobile revenue and double-digit year-on-year growth.
• Expanded the footprint across hundreds of retail stores and thousands of indirect points of sale.
• Delivered hundreds of thousands of gross customer acquisitions during the launch year.
• Grew the customer base and delivered double-digit improvements in conversion and topline performance.
• Improved customer economics across the assignment period.
• Sponsored CRM, Dealer Management System and omnichannel implementations.
• Maintained strong customer-advocacy performance during large-scale acquisition.

Capability Areas

• Greenfield Launch
• National Sales
• Mobility
• Distribution
• Customer Acquisition
• CRM
• Dealer Management Systems
• Omnichannel
• Revenue Growth
• Channel Expansion

Scope

Led three concurrent mandates: a national B2B device and technology business, creation of the Allo commercial model and development of a proposed MVNO venture.

Selected Contributions

• Built a national B2B business across smartphones, IoT, customer-premises equipment and MiFi solutions.
• Developed portfolio strategy, partnerships, pricing, forecasting and sales governance.
• Created the complete Allo commercial model across product, pricing, marketing, sales organization, go-to-market and operations.
• Delivered tens of thousands of customer acquisitions following implementation.
• Led the development of a proposed MVNO venture.
• Managed market assessment, host-operator evaluation, regulatory engagement and commercial modelling.
• Developed a five-year commercial business case and supporting operating model.

Capability Areas

• B2B Technology
• Devices
• IoT
• CPE
• MiFi
• Product Strategy
• Go-to-Market
• Financial Modelling
• MVNO Strategy
• Regulatory Engagement

Scope

Directed national sales strategy, business development, partnerships and enterprise execution, reporting to the Chief Executive Officer.

Selected Contributions

• Led national sales strategy and enterprise execution.
• Contributed to the company establishing a meaningful national market position.
• Applied customer segmentation and commercial analytics to improve premium-segment performance.
• Strengthened customer economics and ARPU management.
• Built national pipeline governance and sales-capability practices.
• Developed partner-management and performance disciplines that improved execution consistency.

Capability Areas

• National Sales
• Business Development
• Enterprise
• Partnerships
• Segmentation
• Customer Economics
• Pipeline Governance

Scope

Held regional commercial and P&L responsibility during the company's greenfield market launch.

Selected Contributions

• Led regional sales and channel performance across Western and Southern Saudi Arabia.
• Built the regional direct-sales organization.
• Expanded franchise and modern-trade execution.
• Negotiated regional partner agreements.
• Localized the operating model to regional market conditions.
• Contributed to Virgin Mobile KSA's commercial launch.

Capability Areas

• Regional P&L
• Direct Sales
• Franchise
• Modern Trade
• Partner Negotiation
• Market Launch

Scope

Built and accelerated the indirect distribution channel for a greenfield MVNO.

Selected Contributions

• Contracted a multi-distributor national network.
• Activated thousands of retail sales points during the initial rollout.
• Reached commercial targets materially ahead of plan.
• Designed commission frameworks and stock-control governance.
• Built partner-development programs supporting nationwide expansion.
• Strengthened territory performance, availability and partner accountability.

Capability Areas

• MVNO
• Indirect Sales
• Distribution
• Commissions
• Inventory Governance
• Partner Development
• Market Entry

Scope

Designed the distribution and partner model supporting FRIENDI's Jordan market entry.

Selected Contributions

• Developed the national distribution strategy.
• Established partner-selection criteria and commercial targets.
• Designed commission and performance frameworks.
• Built governance practices for market-entry execution.
• Contributed to a meaningful first-year market position.

Capability Areas

• Market Entry
• Channel Strategy
• Partner Selection
• Commercial Governance
• Launch Execution

Scope

Career progression across distribution, regional sales and retail leadership: Distribution Account Manager (2007–2009), Regional Sales Developer (2005–2007), and Retail & Customer Care Executive (2002–2005).

Selected Contributions

• Delivered strong annual revenue growth in the Northern Region.
• Managed a distribution channel responsible for the large majority of national sales delivery.
• Expanded retailer and wholesaler coverage in underpenetrated markets.
• Trained channel partners and converted market intelligence into commercial initiatives.
• Chaired the MobileCom-to-Orange rebranding committee.
• Launched the Orange VIP Lounge and University of Jordan laboratory.
• Managed flagship retail, subscriptions, billing, sales and customer support.
• Consistently performed against customer-service and commercial KPIs.

Capability Areas

• Distribution
• Regional Sales
• Retail
• Customer Care
• Rebranding
• Dealer Development
• Customer Experience