The strongest results of my career have come from connecting strategy to the mechanics of execution: channels, partners, customer journeys, incentives, forecasting, analytics and front-line capability. Sensitive commercial figures are expressed in generalized public language.
Scale
Led commercial organizations and channels supporting hundreds of millions of riyals in annual revenue across mobile, fixed and B2B technology portfolios. Built more than one commercial business operating at substantial annual-revenue scale.
See the initiative: I · National Mobility Sales Engine and Channel Scale
Growth
Delivered double-digit year-on-year revenue growth in a national mobile operation. Led strong growth across a large national indirect fixed-and-mobile channel. Earlier in my career, delivered strong annual regional growth through distributor development and improved market availability.
See the initiative: I · National Mobility Sales Engine and Channel Scale
Conversion
Redesigned fixed and mobile acquisition funnels to deliver material improvements in lead-to-sale conversion. Reduced fixed-service onboarding from a multi-day process to same-day activation. Supported strong Net Promoter Score performance during a large-scale mobile launch.
See the initiative: II · Fixed and Mobile Indirect-Channel Transformation
Channel transformation
Converted more than one hundred company-operated locations into a partner-owned franchise model. Delivered a meaningful reduction in the associated cost base while strengthening partner accountability and channel scalability.
See the initiative: II · Fixed and Mobile Indirect-Channel Transformation
Distribution
Expanded national distribution across hundreds of stores and thousands of indirect points of sale. Built multi-distributor market-entry networks and broad nationwide reach across Saudi Arabia.
See the initiative: I · National Mobility Sales Engine and Channel Scale
Governance
Built enterprise KPI dashboards and tiered incentive systems across large partner hierarchies. Achieved strong forecast accuracy and double-digit improvement in partner productivity.
See the initiative: II · Fixed and Mobile Indirect-Channel Transformation
Customer economics
Built a launch-year acquisition engine that delivered hundreds of thousands of gross customers. Created and implemented the complete commercial model for a consumer proposition that generated tens of thousands of acquisitions.
See the initiative: IV · Allo Commercial Model Creation
New ventures
Contributed to four commercial telecom operator launches — FRIENDI Mobile Jordan, FRIENDI Mobile Saudi Arabia, Virgin Mobile KSA and Salam Mobile — and separately led the development of a proposed MVNO venture.
See the initiative: VI · FRIENDI Jordan and Saudi Arabia Greenfield Channels