Selected initiatives in commercial growth and transformation.

01 — Challenge

Build a national commercial organization and customer-acquisition engine for a greenfield mobile launch.

02 — Contribution

Designed the sales strategy, channel architecture, operating governance, forecasting model and partner-execution structure.

03 — Approach

Territory planning, retail and indirect-channel rollout, partner enablement, KPI governance, customer-journey management and omnichannel support.

04 — Outcome

Built a national sales engine generating hundreds of millions in annual gross revenue, double-digit growth, broad nationwide distribution and hundreds of thousands of launch-year acquisitions.

01 — Challenge

Improve fixed-service conversion, customer activation, channel economics and partner accountability across a large national operation.

02 — Contribution

Redesigned the end-to-end funnel and customer journey, introduced assisted onboarding and field-sales motions, transformed the franchise model and implemented enterprise performance governance.

03 — Approach

Journey diagnostics, segmentation, funnel analytics, partner enablement, dashboards, incentive design and operating-model change.

04 — Outcome

Materially improved conversion, reduced onboarding from several days to same-day activation, lowered the associated channel cost base and delivered strong forecast accuracy and double-digit partner-productivity improvement.

01 — Challenge

Create a national B2B commercial operation across devices and technology solutions.

02 — Contribution

Built portfolio logic, segment strategy, partnerships, sales governance, forecasting and executive operating cadence.

03 — Approach

Market segmentation, portfolio design, partner strategy, pricing, pipeline governance and commercial reviews.

04 — Outcome

Built a substantial annual-revenue business across smartphones, Internet of Things solutions, customer-premises equipment and mobile-connectivity products.

01 — Challenge

Create an integrated consumer proposition and the commercial system required to bring it to market.

02 — Contribution

Designed the product, pricing, marketing, sales organization, go-to-market strategy and operating model.

03 — Approach

Proposition design, pricing, segmentation, channel planning, campaign coordination and operating governance.

04 — Outcome

Implemented the complete commercial model and generated tens of thousands of customer acquisitions.

01 — Challenge

Assess and structure a proposed MVNO venture supported by a commercially viable market-entry model.

02 — Contribution

Led market assessment, host-operator evaluation, regulatory engagement, customer segmentation, commercial modelling and operating-model development.

03 — Approach

Combined market sizing, partner assessment, proposition design, financial planning, regulatory coordination and cross-functional workstream governance.

04 — Outcome

Completed the market, partner, regulatory, commercial and financial workstreams required to assess and structure the proposed venture.

01 — Challenge

Establish market-entry distribution in Jordan and subsequently build a national indirect channel in Saudi Arabia.

02 — Contribution

Designed distribution plans, selected partners, created commission systems, introduced stock controls and established partner-performance governance.

03 — Approach

Distributor onboarding, coverage planning, incentive design, supply-and-demand control, territory management and co-marketing.

04 — Outcome

Helped establish a meaningful first-year market position in Jordan and built a multi-distributor Saudi channel with thousands of active sales points, reaching targets ahead of plan.

01 — Challenge

Build launch capability regionally, then strengthen national sales, partnerships and enterprise execution.

02 — Contribution

Created direct-sales structures, expanded modern-trade and franchise execution, negotiated partners and later directed national sales and business development.

03 — Approach

Regional P&L management, segmentation, partner negotiation, pipeline governance and capability development.

04 — Outcome

Supported Virgin Mobile KSA's launch and helped build a meaningful national market position.